Anca van Assendelft

Anca is a seasoned strategic advisor and sr executive coach with 20+ years of consulting and client-side experience and a strong passion for enabling extra-ordinary transformational growth – combining analytical rigor with around-the-corner vision. She “ignites, impacts and interlocks.”

Her focus is on helping individuals and teams connects the dots between aspirational vision and operational realities. With a bias towards deep discernment and “operating from the core,” Anca inspires development of the individual and organizational resiliency and “anti-fragile” fabric of tomorrow, leveraging the best of an individual’s and organization's DNA, capacities, and capabilities, while providing strategic and pragmatic guidance for a better tomorrow. Anca helps them answer the questions: "Who are we?" "What do we stand for?" "Who are we becoming?" and "How will we get there?”

In working with organizations, her focus is on driving technology and AI enabled transformation: building inspiring customer and employee experiences and optimized business models. As part of that work and in the context of the larger strategic landscape vision and goals are clarified, key considerations articulated, and high level roadmap defined.

Anca's industry experience includes working with a range of organizations, teams and individuals in high tech, retail, CPG, financial services, and manufacturing – including high-growth, global enterprise, and start-up environments. Her experience spans large scale corporate transformation, go-to-market and digital customer engagement, business and product development, business value and solution selling, merchandising-supply chain, and M&A in North America, Europe, and Australia.

Anca is a graduate of Wharton's International MBA program, Princeton University, and SealFit Academy - with master certification in breath experience for business (be4b), psych-k alignment, advanced Joe Dispenza mediation, and elementum somatic coaching. In addition, she completed her Professional Executive Coach certification (IECC & PCC) at IMD Management & Leadership in Switzerland.

Anca is fluent in English, Dutch & German and loves Adventure Racing and Poetry.